Pipes Don’t Make Water, and Distribution Doesn’t Guarantee an Audience
Systems are merely plumbing: they don’t create the outcomes you want, they make it easier for those outcomes to emerge naturally.
You Can’t Choose a Road Until You’ve Chosen a Destination
Before you take the first offer in front of you, consider whether it actually leads your film towards your desired outcome.
Visibility Comes First, Not Last
Without pre-existing demand for your film, the market doesn’t magically appear when you need it.
Indie Film Needs a Better Operating System
If process is how you make a movie, the operating layer is how to build a career.
The Industry Doesn’t Owe You a Career
Sometimes, the only path to success is getting so good at your craft that people can’t ignore you.
Indie Film Has An Architecture Problem
This essay was originally published in IndieWire as the first in a series of columns, "A Producer's
Indie Film Has an Audience Problem
When you bring a film to theaters, you have to bring the audience with it. That means starting your marketing plan long before you have a finished movie.
Brotherhood starts filming this week!
It's amazing to look back over the last 7 months and see how far we've come.
Inside Craftsman Films ••• A New Private Podcast For Members
How films get made, and how to think like a producer.
Most filmmakers are trying to figure this industry out
