Producer Fund I
"We are convinced, finally, to change by hearing the stories of those who risked and triumphed."
~Shawn Coyne
"God's purpose for the artist is to inspire. To give us visions of ourselves that we might not otherwise see. To make us better than we would have been. The world is better for the arts and artists in it. Few earthly things bring joy more fully to the world than the arts."
~ Russell Ballard
Fund Overview
Producer Fund I is structured as a series limited liability company (Series LLC) under Craftsman Film Ventures LLC, with a minimum investment of $10,000. The fund targets a 33% IRR over a 4-year investment period overlapping a 9-year recoupment period (10-year total length), with quarterly reporting and annual audits.
Our risk mitigation approach includes:
- Diversification across 10 film projects
- Pre-secured distribution channels
- Audience-first data analytics
- Tax incentive optimization (typically 25-40% of production budgets)
- Built-in marketing budget for every project
Here's me presenting the fund at my Utah Film Investor Summit in January 2025, to a room of 65 accredited investors:
(Apologies for the vertical video!)
Questions? Shoot me an email.
Summary
The Opportunity
The film industry is in flux. Major studios are pulling back, yet audience demand for meaningful, values-based, family-friendly content has never been higher. Producer Fund I is designed to seize this gap, developing and producing 10 theatrical, PG-13 or lower, values-driven films that change people for good while delivering consistent, above-market returns.
The Model
- Fund Size: $10M deployed over 4 years across 10 films
- Target Return: 8–10x gross (33.9% IRR), LPs get 100% recoupment + 20% preferred return
- Capital is called as needed (2–3 films/year); LP distributions begin in Year 2
- Greenlight process ensures pre-secured distribution, audience development, tax incentives, and production leverage
- No sales at festivals. We retain ownership and maximize lifetime revenue
Why This Fund Wins
- Ownership: Unlike most film investments, LPs maintain ongoing participation in all revenue, not just recoup
- Leverage: Our films use proven strategies like international production incentives, built-in audience marketing, and story-driven casting to stretch $1–2.5M budgets to feel like $5-7M
- Momentum: Four films already completed by the GP, Daren Smith, with strong lessons shaping this repeatable, scalable model
- Distribution in Place: We have LOIs from theatrical and digital distributors, streamers, and international sales partners for all 10 films
- Timing: Studios are pulling back; theaters need content; audiences are craving aligned stories
Who This Is For
We’re looking for 4–5 aligned founding investors to commit $500K–$2.5M each:
- Builders, founders, and investors looking for cultural legacy + asymmetric returns
- Values-driven leaders who want to shape what families watch, not just consume it
- Investors who see media as one of the most powerful cultural forces and want ownership in it
Next Step
We’re closing our first $2M to greenlight two theatrical films by Q3 2025. If you’re interested in:
- Anchoring the fund
- Joining the Founding LP Group
- Hosting a private salon or screening
Let’s schedule a call (below) to explore what that could look like.