The Best Time to Build an Indie Film Company Is Right Now
The industry doesn't open. It breaks. Why the years when studios sell their backlots are the only window an outsider can build in.
The Traditional Film Industry’s Collapse Is Right on Schedule
The most dangerous thing a producer can do during times of uncertainty is wait.
Indie Films Should Tour Like a Band
Live events can help audiences form a personal relationship with your project, even if you give away tickets for free.
Indie Film’s Next Money Doesn’t Want Your Passion Project
Hollywood studios might be scouring for the next “Obsession,” but there’s a growing class of investors looking for projects that match their values.
Nobody Finances the Land
Independent filmmakers often struggle to secure funding because they think they’re selling land. What they actually should be selling is water.
Pipes Don’t Make Water, and Distribution Doesn’t Guarantee an Audience
Systems are merely plumbing: they don’t create the outcomes you want, they make it easier for those outcomes to emerge naturally.
You Can’t Choose a Road Until You’ve Chosen a Destination
Before you take the first offer in front of you, consider whether it actually leads your film towards your desired outcome.
Visibility Comes First, Not Last
Without pre-existing demand for your film, the market doesn’t magically appear when you need it.
Indie Film Needs a Better Operating System
If process is how you make a movie, the operating layer is how to build a career.
The Industry Doesn’t Owe You a Career
Sometimes, the only path to success is getting so good at your craft that people can’t ignore you.
